We've really thought through every aspect of this little biz.  Dalee loves all things gardening, so it seemed natural to use a method called Holistic Planning which is based on permaculture principles.

This meant zooming out and looking at the whole picture of our business ecosystem. Including how we'd like our lives to feel and look like. Being two creatives who really care, we know that a certain level of self-care is necessary to stay inspired and to be able to give energy to the land and loved ones.

We have considered the full scope of what it means to be a woman in business at this particular time in the world, and in doing so have placed great importance on elements such as the health of our land and waterways, the wellbeing of the people who make our fabrics and clothing, contributing to our local economy, fostering a sense of community, spending quality time with our loved ones and of course as a huge priority, our own self-care. 

Its important to us that when you receive a piece of wearable art clothing from us that you know and feel the intentionality that has gone into your special piece. We're not just creating clothing here, we're creating positive paradigm shifts for all of us. 

We are two women with menstrual cycles and we are committed to honouring that. Which means we consciously plan our business operations to work with the natural rythyms our bodies are so intrinsically connected to. We don't agree with the patriarchal view that we should be productive 9-5, 7 days a week. We are forging our own paradigm around what it means to be a menstruating woman with a career.

Together, we support each other to question the current system and what's expected of us. We're constantly asking ourselves, what is that we need right now? How can we best support ourselves and each other through the different phases of our cycles? How can we contribute in a way that is in balance with nature and allows us to receive as much as it takes?

We know that many women feel frustrated and fed up because they feel they have to fit themselves into a system that wasn't actually designed for them. We feel strongly that if we can honour our cycles while running a cranking business and be loud about it, then we can contribute to a growing movement for women's empowerment and wellbeing. And thats really, really important to us.